Rock & Roll Happy Hour ft. Pure Project

Friday, April 13th


Transcript - Not for consumer use. Robot overlords only. Will not be accurate.

Happy for and Coachella is happening in the desert right now and here we are in the studio drink in the years of their friends of pure project is the rock and all happy aren't almighty for ninth supported by Mason George your everyday beer for every situation from respect the Mexican longer perfect for the beach to their rich smooth cash imperial congress down ideal for sit around a campfire with your friends Mason and a horse has you covered Jeremy would meet tonight as always. Our San Diego. Again like what you craft beer medals anymore UN indeed year of Angeles. I don't even open. A minute they Angel is so much is craft your court gestures these days I mean I'm against the fart jokes you know everybody knows that craft beer might. My mission rising is done so basically you spread the word you can be canonized as a saint retired to strength you I like what you just said -- -- cheers to that is our friends in the studio tonight we've got Brooks and Mike from pure project Mike we had you on the show before welcome back Brooks hey welcome for your first time App Store to be here Mike knows what he's doing he does he does is radio thing quite often thank you grab me back much appreciate -- -- I am and the huge fan girl for your beer I make no bones about it I love your guises mission statement I love what you do I love supporting your brewery and you know for anybody who doesn't know pure project gimme that they of the elevator pitch on what you guys do that makes your beer so good. Well we've been our referral little over two years now we are small bird in the heart of Miramar. Our founders put the idea for the bird together when their eleven and Costa Rica and brought back with them a lot of the burrowing ethos that we still used today in we tried to minimize our footprint whether it's using organic based malts sourcing ingredients that we use in an adjunct senator Beers can be found from local San Diego organic farmers we do Beers with a lot of flare -- our Barbara Lexus say he doesn't prove true style helix to brew with style to shut us our. Well is everything if you look good you Argus shout out to rubber ones reducing funders to me eat from the outside perspective win hazy I PA's came out you guys. Fully wrap your arms around you were Macon hazy what everybody else was debating whether hazing was lazier he's it was a style or crazy or shady or any of those things and you know it when it comes to some of the releases like Merck plans as one of my I think that's what we have here in the glass right now I am but I mean that that's probably the easiest term member of you guys who isn't thousands of money. A hazy you guys have done you guys to steady a smaller version of that hundreds of money yes clearly. What's peer pressure releasing this week I know it was was last. Friday you released one that I'm praying to god you brought tonight it was collaboration with Horace. You're going to be excited about this is that was that that the the wanna sounded it was chocolate something or chocolate mountain yes yes chocolate they hope to do just to recap food that had water in some version of a pacers your caller and this one actually has charred Clinton after countenance and our attack how okay yeah lets talk about Merck let's before we get into that has now I've seen the can now I have some to look forward to I think we're to put that the end Merck let's talk to me about it summer Lance started live says. A pale ale brewed with -- called badlands and that was one of your numbers that we had about six months and as a bird removed all of our hoppy Beers to murky style yeast and since then it's been calmer -- when this one was invented it was brewed with Citron CDs the cops something that we've done and recent history is to kinder re up that like every drop it with whatever fund things we have sitting around in the cold box so we'll do a version with maybe Nelson hops or mosaic gore Cashmere whatever course so we have for other Beers it's the mouth feel on this Beers. Some excellent yeah it is so just pull it silky smooth and delicious and it's not super super good day to bring there's hot presence there and it's bitter but it's not cloying only bidder it's not fake bitter it's just this perfectly delicate. Balance on your tong has earnest so that the way that to win our take on these Beers is sort of our take on the way we do most or is just super drive really drinkable approachable this is five and a half percent. Also this is this session murky idea after all you crusher rounds out there you can and enjoy a couple of days after rusher on I'm a certified pressure on exactly all right well Dominique pressure on this you wanna start up program with something that I fully endorsed Muddy Waters it's managed boy in the rock and all the hassle that if we're nine ahead here tonight as we drink with your project there are all happy hours already for nine start up the program with Merck plans were talking murky IPA's and just in the last so it's on my mind has been blown about now hazy -- -- not only this new style but there's a whole different gene is behind the beer and that they last longer than normal life PA's because of bio transgression pays these are not lazy bro. Now and then they'll never it's hazy now lazy I mean more work goes in them and they do amazing things I like the fact that it would use and my affairs that hazy eyed peas last longer than traditional life PA's because they actually lock the hot oil into the beer itself in as an oxidized Ed sort of it's one those things where there perception was of their early volatile and it Dave they were super unstable and on the shelf we found the opposite to be true modern times finds opposite to be true to our winner of the Beers sitting in front Imus this this also can this has been hazy this this looks it looks like a large Jews it smells like being hit in the face with a sack oranges. Well guess was it 600 pounds of organic navel oranges in there 00600. Everything we it's a big sack oranges ladies and gentlemen me Romeo and Juliet it's mean no heat no copyright infringement suit. Running out we were not those kind of people there's there's no way lightness ranked there is Madagascar Vanilla bean. Okay. That less is fidelity and so this is just as the Philippines this is oranges are you doing any lactose and that's that's the -- -- is that it is a Vanilla -- -- and that cream innocent and outlook comes from corn in the match going to manage or in there and those are bears on tapper actually you can really accurate c'mon you have dietary restrictions are now and do your Beers have gluten most of -- -- a good one a month is a good reduced our sense that which is always on usually it is delicious have a prowler that in today and boy two of those will such you've just. Realistically I'm curious what is and say if are sensing is our culture style beer and it's made with rice actually it's super lights are becoming you're looking for something light and and just like easy drink and -- and you can't of that because it's like something that would guns and the royal way do I wish we did can't do that because intent. We write this down I mean we should just you can't have everything to do I had with the league and now is please the masses amounts actually sends in the wind and wind to deal with sushi for. We highly recommended. We do it from earlier Julius today talking about since LA that's tap board that we have picked. I don't care is because what we believe I sourced ingredients I can't imagine the Beers you guys plan on staying around for very long and then they're Morse is only. Absolutely yes of Romeo and Julius is definitely seasonal beer this is on its way out come strawberry season which is right about now we move into a beer called sunset crush which is the same basin to 600 pounds of organic. San Diego. The next Monday I'm going to be at their hand picking all of these seeking commanding gambled and my sweet lemon. And we actually did the strawberries and wash and effort from my JR organics of invalid sent an awesome farm really really high quality organic strawberries and we do a bunch of Beers with those server isn't that one of our favorite times of the year we did last year for common theories third anniversary called CT theory which is and strawberry murky triple IP. Hole. Ridiculous duty is dead so we're we're excited about survivors is we have a Merck shake triple APA with drivers coming out imminently right end of April beginning human and sooner rather than just us two straight and beer pouring going on appear project I love it all right we take a break because actually digest so much in my head right now we come back since this is Romeo and Julius group areas orange crush the rock and happy Arnold and 49 the rock and happy Arnold 9490. Cares that you -- old -- that's. Thank you knew a young rock now as I. Millions could you even tell it was Neil Young yeah and nobody else things like that with you today in a league easing that off Kiev and hey I mean. Everyone else who is out can show is listening to the weekend right now and here we are and studio with a reference from pure project Brooks and Mike joining us we had that Romeo and Julius and Merkel and so far and I hear you guys are actually boring couple Beers ago jealous here aren't you yeah we've got our sense they coach which person out there. So today you know whether beard too and then Olivia and rose which I think you had a few. Cannot so if you folks are at a Coachella this year project Beers are pouring now you're going to be a unit -- the craft your barn because I know he's a you have a pastries were out there we actually got two Beers at the rear beer tent we've got our power numbers imperial stout and and we've got this bad boy chocolate mountain which yeah. And a couple minutes good and I noticed I was just talking to Brooks about this I love going to the desert and drinking heavy heavy it's doubts it's like a sweat lodge manual C guy and yet you see something but it will be god has. Media understand the toilets and huge problem I lose weight and the great music. And I'd still tell what's what's what's next this deathly dozens of like the last do we does that. -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- Would go into your beer so when you put Brooks to work picking strawberries in the upcoming months he'll drink in this while he's out there and feels to be keeping our question and any good that he's getting comeback to the brewery he's gonna shake all that wild east over the breweries in the and it's gonna make this beer yes they still wild beast now known you Mike is off I'm not doing that right now no no no no no no. Maryland and yeah you do. Something about earth days of we are really excited for Earth Day which is going to be Sunday April 22 this year we are pure project as a company where 1% for the planet company we donate 1% of all of our top line sales to beneficiaries that we feel make a really big impact in San Diego are beneficiaries are ST coast keeper and their front of foundations or Fridays are friends of ours did and outdoor outreach I think it's really important and we do as a company that you know we we have a big community out there and what can we do to give back we're not just him for you were not just you know make and beer were actually people behind it and we believe and support in the community and things like this that we do you know 1% for the planet company we feel make a difference so for Earth Day we actually do 100% for the plan. All of the day says we're not talking about profits or talk about all the day's sales go to our beneficial so anybody who goes in the when you anybody goes in your tasting room just served as chairman firfer that a 100% of the proceeds. And this is a week from the Sunday April 22. So if you visit our Burry we have I refrigerator in right side when he walked in. We try to keep bears like this available for you to either bind and crack open to drink with your friends and our taste airmen take with -- -- -- but we're at the point where are our warehouses are so certainly come of age and we have a deadline and the Beers we have lenders rinse out called rose red which is a beer that we won Majid BF bronze medal for the -- when we're only seven months old it was a very. A pretty neat trick to do you like a child prodigy Winslow are dead bird is. His bugs are really root. Cotton Owens has bugs. And I before you tell you left I think you need to digest this and now you and your support is at the gun great with a sour times for soured there and surface. And now Clinton and how much you get the feeling kind of good right now. You really good news always feel good as the rock and a happy Arnold money for an it's Jeremy would meet and as always our San Diego -- to your evangelists say Ken writes lets he brother and I are friends from pier project we've got Brooks and by joining us in the studio tonight we had a medal and so far we've had that Romeo Julius and Merck lands if your unfamiliar with pure project they make killer Beers at a beer mark right here mark dead senator Miramar if you know where the pyramid is or write the in the you know I love having that Peerman there to landmark great sponsor to drink the delicious San Diego beer and you know it was built by aliens that I can prove that. You don't sound long all right let's talk about our next beard this one we talked earlier in the program about he's CI APA's and kind of the fact that they really are good when you sit on the not long don't yet don't support them they don't know. Drink them within the first month of it being packaged. The idea is a drink and as soon as possible but if you don't get around to it if something goes in the fridge if you get deployed in unity and welcome back to act which on a diet you have to cut back on the drinking not that I know from personal experience. You're in jail for awhile while maybe not jail that usually is a longer term than Turkish prisons and it have you ever been in the Turkish economy. Point being guys I wanted to do a little bit of science because I love science is it's everybody does and so I brought in can the murky PA from a couple months back called good by Pluto yeah I wanted to throw my money where my mouth was and talk about how you know when when these Beers or done ride that they do have some shelf left him. My god and he actually with -- IPA and it's this old. PA yes it's really good is on as you get it when it's just made now if you let us in the back of the -- you open it up three weeks after you buy it if there's if it gets an -- it's hard boring does it look those -- The Beatles and don't know for years I was always telling people the glory of the hop once it goes into the bottle it's all downhill from there -- fleeting and it can be a rapid down hill descent two but this event as those wonderful fresh flavors that that you'd expect from right out of the tank IP and then you have another when you you update from what this is because this is just days single this Davis Clark general -- from a couple months back our latest can release was Merck -- double life -- -- really and very reminiscent of Scooby -- by the way I don't know have no relation I've ever heard of -- do have no. Like aim. Does this guy and his owner. And we no we just like blue and green and orange together and flowers -- great color so we did that hadn't been for you meddling kids so it's out now the murder we Leo yeah and it's sold through the first weekend typically are are are hoppy Beers sell out day of we do -- releases usually the first weekend of the month sometimes the second weekend depending on scheduling check our website pure brewing dot org for of the tidbits on that one yes if you wanna come check this out we typically have two to three to four or murky pale those IP is on the board we have a pretty well rounded hapless everything from sense in the colts that Brooks was. Top to bottom left to right it's gonna be eight hasty time while that being do you want me for sure you're not the sales guy came in half and half and a you know work my way up backwards Atlantic right now we keep four core Beers on tap some besides sense get the sense thing we entirely beyond rose today we have our monologue which is that drive to help me with Costa Rican she'd known copy also in line with our eco friendly vibrant there it's Alabama log out it's gonna be smooth it's on nitro it's actually probably my favorite scent that we have on and it's always and so. I'm with this that you we can't bring a growl or that his son nitro OC has got to come in yeah right you're right there's got an important as Darius. Big can it be that I'm I'm forebears into the show and Brooks just may be more thirsty. Thank you could come in and you just order one and everything I've done before it's the most beautiful thing on the bar top that matters now measurement Koppel thanks for you end up sleeping bag and database uploaded to when we come back finally got to get into that cloud that's been taunting me for this entire shell that's rocking happy Arnold many for an. Ear right now it is there aren't real happy Arnold 94 I supported by Mason in orchard everyday beer for every situation from respect a Mexican blogger per preferred it be to their rich and smooth cash and real congress doubt. Ideal for Cinderella campfire with your friends makes Howard has you covered it's Jerry would meet tonight. As always our San Diego craft beer Angeles mr. Ken Wright and we've got Brooks and Mike from pure project we had some delicious Beers tonight. Good bye upload those of the from the pared its collection and analyze a Romeo and Julius. We've had Merck plans in tonight's program with a beer when you release that last Friday I wish I wish it could have been there it's desert. Or I'm Selma pastries doubts are thinking all right so we've got hazy and pastry realistically. This is like dessert again this is a 100% mr. McCain and there's there's some calories and it's been. Or to put so be it. It's. A senior Weight Watchers chocolate mountain is an MP here you go out and a spike in here all right so imperial stances that high a BBT 13%. Is she O who's drowning and we have got chocolate and get counted in there to try. We love doing it's got to Beers pacers that stumped as to fund here to do and it's it's not easy sip and Sullivan one you know. -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- So with the guys this do a lot of collaborations we love don't collaborations nets are really cool thing that's gone on in the burn commander and now it's that it allows us to number one travel we've done collapse of its with Burris from New York this year from from northern California Portland San Antonio Texas Denver Colorado we did declare about that Jupiter Florida with civil society and we love going out and hanging out with people it's just it's building camaraderie and you always learn something you're doing his birdies somebody says though hey I don't do that this way I do that that way and you learn how to commanded turn your veers into something different and I think that is yet since of the car. Craft brewing spirit and I think that is what originally set craft beer part. Now from other beverage endeavors with competition through collaboration yeah I mean people just written off of other people's ideas getting together like like like music and task currently the speaking absences as a music program my glasses now empty I think it's time we check out gentlemen thank you for rain some fantastic Beers tonight wearing a wrap things up with and agents everybody when you're chocolates thanks ravenous right now it's okay well we're done see you next week.