For The San Diego Blood Bank

San Diego Blood Bank
3636 Gateway Center Avenue
San Diego, CA 92102
United States

Event Description:

PACIFIC Digital Group, the Discovery Agency, and the San Diego Blood Bank have launched a campaign to drive awareness and increase blood donations from millennial San Diegans. 

Currently, only 22% of blood collected comes from donors between the ages of 21 and 35. #DonateASelfie is inspired by millennials’ love of social media selfies. Playing off the action required to take a selfie, the campaign asks San Diegans to extend their arm for something beyond themselves. Donations collected by the blood bank will supply local hospitals with life-saving support for San Diegans and others in need.

Click here to learn about donation needs and requirements.