Lana Del Rey and Jared Leto Get Gucci in a Laundromat

This video is actually perfect.

January 14, 2019

(Photo by Noam Galai/Getty Images for New York Magazine)


Nothing says Gucci like Lana Del Rey and Jared Leto dancing around a laundromat, a grocery store, a coffee shop. Seriously. It’s strange but absolutely on-point.

The highly stylized Gucci ad is a gassed-up, slow-burning nostalgia piece shot by Glen Luchford and directed by Alessandro Michele. Thrown into the mix are a tiger, an ostrich, and a snake. It’s a place where Courtney Love serves coffee at the local diner. It’s polyester jumpsuits and velvet blazers. It’s magnificent.

Presenting #ForeverGuilty. Academy award-winning actor and musician @jaredleto is joined by multi-platinum singer songwriter @lanadelrey in the new campaign by @_glen_luchford, with a cameo appearance by @courtneylove. Featuring familiar American scenarios, filmed in Los Angeles, they play individuals who live and love outside of social conformism to embody the #GucciGuilty fragrances Gucci Guilty Pour Homme and Gucci Guilty Pour Femme. #GucciBeauty #AlessandroMichele Discover more through link in bio. Creative director: @alessandro_michele Art director: @christophersimmonds Track Title: “The Swag” Artist: Link Wray & The Wray Men Composer/Arranger: Mark Cooper (aka Milton Grant) and Fred L. Wray Jr.

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