Four Loko Announces Hard Seltzer with 3 Times ABV as White Claw

Frat bros, brace yourselves.

August 14, 2019
Cans of Four Loko are seen in the liquor department of a Kwik Stop store on October 27, 2010 in Miami, Florida. The Food and Drug Administration is reviewing whether the drinks are safe for consumers after complaints that the fruit flavored malt beverage

Cans of Four Loko are seen in the liquor department of a Kwik Stop store on October 27, 2010 in Miami, Florida. The Food and Drug Administration is reviewing whether the drinks are safe for consumers after complaints that the fruit flavored malt beverage keeps consumers from realizing how intoxicated they are leading to possible alcohol poisoning. (Photo by Joe Raedle/Getty Images)

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Watch out White Claw, Four Loko is jumping into the seltzer game. 

The brand came out swinging on Instagram, Tuesday with a post featuring the new label ABV side up. 14%. “Hard Seltzers ran so we could fly.” the caption reads.

If you’re wondering, 14 percent ABV is almost three times that of White Claw, which is 5%.

The internet lit up in anticipation of blurry Four Loko fueled nights to come. 

Natural Ice and PBR also both announced hard seltzers additions to their brands. Business Insider notes that hard seltzer sales have increased by more than 200% over the past year, fueled in part by “bro-culture.”